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Logotipo programa We carry out market research using discussion groups to try out toy concepts, prototypes, adverts, packaging or end products for a range of toy companies and game publishers in Spain. Our market research  includes a preliminary report about the elements to be analyzed and the methodology to be used, video recording and delivery of audiovisual reports with the results. We have our own database of families with children of all ages to know first hand what the direct consumers think.



What we did?

  • Compiled the initial briefing (methodology and items).
  • Carried out testing with specific discussion groups.
  • Created an audiovisual presentation about the process and prepared a final report.
  • Suggested changes and improvements.
  • Held a meeting to present the results.




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